Lowe Swing Communication Bulgaria teamed up with Motivian for developing an iPad application for Stella Artois, aiming interaction with the audience during the series of BTL activities. Team of promoters was equipped with iPad devices with the pre-installed application. The application recreates the decoding the code of the secret safe of Stella Artois through answering of quizzes questions related to the brand. After answering all of the questions correctly, the winner can get his prize in exchange for name, phone number and email. When the answer is incorrect, a message for unsuccessful try is shown.
- With the BTL activities there was high customer satisfaction and interaction with the brand
- Building database with emails and phone numbers for future use
- High brand and company history awareness