Find the Specialist
Integrated Marketing Campaign where unique codes are printed on the Star products along with a Facebook interactive game
March 2012
Find the Specialist 1 Find the Specialist 2
The promotion “Find the Specialist” is organized by “Star Foods Bulgaria” Ltd. Motivian generated the unique codes, printed on the Star products. There are weekly prize draws: Plush Toy Specialist and the big prize is a holiday for 5 lucky winners. In addition there is a Facebook interactive game.


  • This multichannel campaign helped with the brand awareness and promotion
  • High customer satisfaction
  • Facebook likes


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